Category: Bentil News


The second in the series of the Service School Seminars organized by Bentil Consulting Limited took place at the Novotel Hotel, Accra.

The 1-day seminar which was on the topic “DELIVERING EXCELLENT SERVICE. PRINCIPLES & PRACTICES” attracted participants from sectors of the Service Industry including; Insurance, Banking, IT, Retail business as well as interested individuals.

Speaking to the participants, the Course facilitator and Senior Consultant of Bentil Consulting Limited; Mr. Kofi Bentil stressed how Service Excellence has become a major tool for corporate success, and explained that all Corporate strategy must be hinged on Service Philosophy. His presentation focused on sub-topics such as:

  • Characteristics of Service.
  • How to get your customer’s attention and handling objections
  • Handling competition
  • Desirable Service/Salesperson attributes
  • Why some Service/Salespersons fail
  • Why Institutions fail in Service and what to do about that

Presentations were interspersed with practical group discussions among the participants.

At the end of the day, participants were presented with Certificates and CDs with course material. 

Comments from the participants included the following:

  • “I think anybody in Service should have a chance of attending Service School to improve on their work”
  • “It was worth it and I think every member in an organization should attend this course”
  • “A good one”
  • “I think the seminar should run for more than a day”
  • “There could be no better way or treatment than what I received today. Thank you”



A training program on Service for staff of M&K Ltd was held at the Coral Training Centre on the 2nd Aug 2008.  The training, facilitated by Bentil Consulting Ltd was on the topic “SELLING SERVICES SUCCESSFULLY” and was attended by personnel drawn from the Sales as well as the Supply Departments. 

Speaking to the participants, an Associate Consultant of Bentil Consulting Ltd, Mr. Tetteh Ayitevi emphasised the importance of Service in today’s corporate world. Some of the sub-topics he spoke on included:

    • Sales process
    • The Perception Cycle
    • The Loyalty Ladder
    • Understanding Customer Types


He interspersed his lecture with practical examples of cases relating to the subject topic.

At the end of the day, participants remarked that the training had been beneficial to them.


The Institute of Customer Management (ICM) organised an inaugural  management training program at the M-Plaza Hotel, Accra on 25th April 2008.

Speaking at the training program as Consultant-Resource Person, the Executive Director of Bentil Consulting Limited; Mr. Kofi Bentil talked about customers and the importance of managing them.  He threw more light on who “bad” customers were and the proper way to handle such customers. 

He interacted with the participants, who were drawn from various sectors, including banking, insurance, pharmaceuticals, reatiling, 

etc; as well as individuals.


The Executive Director of Bentil Consulting Limited, Lecturer at the University of Ghana Business School and the Ashesi University College has been admitted to the Africa Leadership Initiative.

 Africa Leadership Initiative (ALI), modeled after the highly successful Henry Crown Fellowship Program of the Aspen Institute (a global forum for leveraging the power of leaders to improve human condition), seeks to develop the next generation of community-spirited leaders of Africa, beginning in Ghana, Tanzania, Kenya, Uganda, Mozambique and South Africa.

 ALI aims to develop motivated and responsible young leaders across Africa who are capable of guiding their countries as they struggle to align the demands of globalization with local visions of “a good society.”

 Fellows admitted into the ALI are nominated by recognized local business and community leaders; and they are men and women who:

    • Have achieved significant success in their fields of endeavor;
    • Have demonstrated their potential for leadership at the highest levels of corporate, government or civic responsibility;
    • Possess a breadth of experience and level of maturity that will enable them to contribute effectively to fellowship experience; and
    • Come from diverse backgrounds in terms of occupation, ethnicity and gender.


 Fellows participate in a program comprising seminars and leadership development activities under the guidance of skilled Aspen Institute moderators.

The first seminar on the challenge of leadership was held in Nigeria from 2nd to 6th June 2008.  The next will be in Aspen Colorado later in the year 

Visit the website of Africa Leadership Initiative on


A 2-day training in Customer Servive was held for frontline staff of Goldcoast Securities on the 4th & 5th September 2008 at the Mascot Hotel . The training, facilitated by Bentil Consulting Ltd was on the theme “SUCCESS ON THE FRONTLINES”. Participants were mainly drawn from the Customer Service and Marketing Departments of the company.

Speaking to the participants, the Executive Director of Bentil Consulting Ltd, Mr. Kofi Bentil stressed on the importance of the Customer to every organisation and the need to establish good customer relations.

Some of the topics he spoke on included:

  • Perception Cycle
  • Roles of the Frontline
  • Desirable frontliner traits
  • Quality & Satisfaction and how they are related

At the end of the day, participants remarked that they were impressed and would recommend the training to every frontliner.