Tag: Services Marketing


The second in the series of the Service School Seminars organized by Bentil Consulting Limited took place at the Novotel Hotel, Accra.

The 1-day seminar which was on the topic “DELIVERING EXCELLENT SERVICE. PRINCIPLES & PRACTICES” attracted participants from sectors of the Service Industry including; Insurance, Banking, IT, Retail business as well as interested individuals.

Speaking to the participants, the Course facilitator and Senior Consultant of Bentil Consulting Limited; Mr. Kofi Bentil stressed how Service Excellence has become a major tool for corporate success, and explained that all Corporate strategy must be hinged on Service Philosophy. His presentation focused on sub-topics such as:

  • Characteristics of Service.
  • How to get your customer’s attention and handling objections
  • Handling competition
  • Desirable Service/Salesperson attributes
  • Why some Service/Salespersons fail
  • Why Institutions fail in Service and what to do about that

Presentations were interspersed with practical group discussions among the participants.

At the end of the day, participants were presented with Certificates and CDs with course material. 

Comments from the participants included the following:

  • “I think anybody in Service should have a chance of attending Service School to improve on their work”
  • “It was worth it and I think every member in an organization should attend this course”
  • “A good one”
  • “I think the seminar should run for more than a day”
  • “There could be no better way or treatment than what I received today. Thank you”